Who we are

About Edgebound Labs

The digital commerce and artificial intelligence lab of TBR Software S.A. de C.V.

Edgebound Labs is the AI-native engineering practice of TBR Software, a Mexican company with more than 20 years building enterprise technology solutions. From Mexico City we run digital commerce projects across LATAM with an approach that embeds artificial intelligence in every layer of the architecture.

AI-native 20 years of track record ISO/IEC 27001:2022 Enterprise commerce CDMX · LATAM

Our history

20 years building commerce.

TBR Software was founded in 2006 as an enterprise software development firm. Over two decades, the company evolved alongside the industry: from monolithic applications to distributed architectures, from static catalogs to intelligent commerce experiences.

In 2022 we created Edgebound Labs as the arm specialized in digital commerce and artificial intelligence. The decision was no accident. After more than 15 years implementing e-commerce platforms for companies like Costco, Home Depot and Johnson & Johnson, we recognized that AI was redefining every component of the stack — from search to pricing, from personalization to customer support.

Edgebound is not a rebrand. It is the natural evolution of an engineering firm that decided to specialize at the point where technology and commerce intersect.

2006

TBR Software S.A. de C.V. founded in Mexico City

2010

First enterprise commerce projects (IBM Commerce, Oracle)

2015

Expansion into cloud-native architectures (AWS, Azure)

2018

Adoption of MACH Architecture — microservices, API-first, headless

2020

First implementations with Shopify Plus and Commercetools for enterprise

2022

Launch of Edgebound Labs · ISO/IEC 27001:2022 certification

2024

Generative AI integrated into commerce projects (OpenAI, Anthropic)

2025

Agentic Commerce practice: ACP (OpenAI/Stripe), UCP (Google/Shopify)

Leadership

Team and leadership.

Edgebound is a multidisciplinary team of engineers, software architects and AI specialists with hands-on experience in enterprise commerce projects. Our operating structure combines the agility of a startup with the solidity of a company with two decades of operation.

RT

Román Torres Bátiz

CEO & Founder

More than 20 years leading enterprise technology projects in Mexico and across LATAM. Responsible for Edgebound's strategic vision and for relationships with corporate clients.

OO

Omar Oliveros Martínez

CTO

Leads the technology practice: solution architecture, research and development, and the adoption of AI in the commerce stack. Heads the technical team on HCL Commerce, Commercetools, VTEX and cloud platform implementations.

DG

Delia González Poblano

PMO

Responsible for the project management office. Coordinates the delivery of development and infrastructure services, ensuring timelines, scope and quality are met on every project.

Organizational structure

Executive
Corporate strategy, client relationships, product vision.
Technology
Architecture, solution design, R&D, technical implementations.
Sales & Marketing
Business development, client management, marketing.
Administration & Finance
Accounting, treasury, administration, payroll.
Human Resources
Internal communication, talent management.
PMO
Project management, service delivery, support.

Culture

How we work.

Our culture is defined by three principles that apply equally to the code we write and to the relationships we build with our clients.

Engineering first

Every technical decision is grounded in data, not trends. We evaluate tools by their fit to the problem, not by their popularity. If a custom solution beats a SaaS for your use case, we tell you. If a SaaS solves it better than months of development, we tell you that too.

Radical transparency

We report real results — not vanity metrics. Our dashboards show conversion, retention and operational efficiency. If something isn't working, we iterate until it does, or we say so openly.

Commitment to outcomes

We don't sell man-hours. We sell measurable results. Every project has KPIs defined from day one: conversion rates, cost per transaction, time to implementation. If they aren't met, we don't declare victory.

Methodology
01Discover→ 02Design→ 03Build→ 04Measure

Two-week sprints, continuous deployment and working software every cycle, with data validation at each phase.

Certifications & technology partners

International standards. Leading alliances.

We operate under international security standards and maintain alliances with the leading technology providers in commerce, cloud and artificial intelligence.

ISO/IEC 27001:2022 certification
ISO/IEC 27001:2022 — Information Security Management System
Ensures our clients' data is handled in line with international security standards, from development through operation.
4.9Clutch
/ 5.0
01Commerce
02Cloud & Infrastructure
03Artificial intelligence
04Data & Services

Companies that trust us — retail, CPG, manufacturing and financial services

Let's talk about your project.

20 years of experience, a certified team and the right technology for your industry. If you're looking for a technical partner for your next digital commerce project, we're ready.

See our services

contacto@edgebound.com · Mexico City, Mexico